There’s a question nearly every entrepreneur is asking right now, even if they’re not saying it out loud:

"With all this AI buzz... what am I actually supposed to do with it?"

AI is everywhere. ChatGPT, Midjourney, Claude, copy tools, voice tools, video tools, automations...

It’s exciting. But also overwhelming.

It’s easy to feel like you’re behind.

It’s easy to fall into shiny object syndrome.

And it’s easy to waste hours trying every tool without getting real results.

In this article, I’m going to show you how to cut through the noise, avoid the distractions, and focus on what matters most:

Using AI to save time and grow your sales.

Let’s get into it.

The Mistake Most Entrepreneurs Make with AI

Most entrepreneurs approach AI with a mix of curiosity and panic.

They play with tools like ChatGPT for a few minutes, maybe generate some content, maybe try to automate something, and then they bounce.

They treat it like a toy.

Or worse, they think it has to replace them.

But the reality is..

AI is not here to replace you. It’s here to remove the repetitive, time-sucking work so you can do what actually grows your business.

The Right Way to Think About AI in Your Business

Instead of asking, "How do I use AI?" the better question is:

"What do I want to eliminate, speed up, or scale... and how can AI help me do that?"

Now you’re thinking like a business owner and using AI as a lever.

And when you do it right, the results are incredible:

• You can save 10-20 hours/week in content creation

• You can respond to leads faster and more effectively

• You can build marketing systems that run with minimal effort

This is exactly what we help our members do inside the Marketing Lab, and the results speak for themselves.

Where to Start with AI (The 5 Highest-Impact Use Cases)

If you're wondering where to begin, start here. These 5 AI-powered workflows will save you the most time while also helping you grow your sales.

1. Content Creation (Faster, Smarter, Systemized)

Creating content manually takes hours. AI can help you:

• Generate ideas tailored to your audience

• Draft long-form content like blog posts or scripts

• Turn one idea into 5-10 pieces across platforms

The key: Don’t expect AI to sound perfect out of the box. Treat it like a junior assistant. You still need to direct it and edit. But it cuts your time in half (or more).

Inside the Lab, we provide you with prompt packs and workflows to systematize this.

2. Lead Follow-Up and Nurture

Most leads don’t convert because the follow-up is inconsistent or too slow.

AI tools (like ChatGPT integrated with CRM or automation platforms) can:

• Send personalized follow-up messages

• Create email sequences based on past responses

• Write DM scripts that sound like you

This turns cold leads into warm ones without you manually chasing every reply.

3. Offer & Funnel Optimization

Struggling to articulate your offer or build a simple sales page?
AI can help you:

• Write compelling headlines and hooks

• Draft funnel copy in minutes

• Analyze existing copy for clarity and emotion

And when paired with feedback (like what you get in our weekly Lab calls), you can rapidly test and refine faster than ever before.

4. Lead Generation (Inbound + Outbound)

Leads are the lifeblood of your business. AI can help you generate more of them faster.

Tools that help:

• Clay: Automate cold outreach with enriched lead data and personalized messaging

• Dripify: Auto-connect with ideal prospects on LinkedIn and nurture them

• Apollo.io: Find verified emails from LinkedIn and build targeted outreach lists fast

How to use it:

- Build a targeted lead list in your niche

- Use AI to generate personalized first messages and follow-ups

- Automate outreach while keeping messages human and value-driven

5. Client Delivery + Operations

This is where most people forget to apply AI, but it’s one of the biggest time savers.

Use AI to:

• Create client onboarding docs with ChatGPT + Notion

• Transcribe and summarize coaching calls with Otter.ai, Scribe, or Zoom AI Companion

• Automate task assignments and SOPs with Trello AI or ClickUp AI

When you streamline delivery, you free up time to focus on revenue.

Tools to start with

There are hundreds of tools. But you don’t need most of them.

To get started, all you need is:

• ChatGPT (or Claude, or Gemini) for writing

• A basic automation tool (Zapier, Make, or your CRM, we use GHL, which pretty much does most of it)

• Optional: A scheduler, a video tool like Opus Pro, or a design tool like Canva or Midjourney, if relevant.

Start with one use case. Master it. Then move to the next.

We have entrepreneurs join our community all the time feeling overwhelmed by AI and today's marketing strategies and tactics.

Here’s what we tell them:

You don’t need to become an AI expert.
You just need to become the kind of business owner who knows how to delegate to AI like a good assistant.

We give our members:

• Proven AI workflows

• Content + copy prompt packs

• Weekly feedback to improve results

• And a community that keeps you moving forward

Leverage AI Employees

Most entrepreneurs are buried in tasks they shouldn’t be doing, writing content, handling repetitive emails, organizing files, scheduling posts, and more.

This is where AI employees come in. These aren’t just chatbots or tools, they’re intelligent assistants that can research, write, manage workflows, follow up with leads, and even generate reports.

Platforms like Delegator.ai, BHuman, HireOasis, UseMotion, and Taskade now allow entrepreneurs to “hire” AI-powered team members who work 24/7, don’t burn out, and cost a fraction of a human hire.

Imagine what your business could look like if you had an AI copywriter, an AI project manager, and an AI outreach assistant all working in the background, freeing you up to focus on high-leverage, revenue-generating activities like sales, strategy, and client relationships.

This is no longer a futuristic dream, it’s happening right now while you are reading this.

If you want to save your time, grow your lead flow, and use AI like a pro without becoming a full-time tech geek...

👉 Click here to try the Marketing Lab for just $1

AI is not a trend. It’s a new foundation for how business is being done.

And the entrepreneurs who learn how to use it smartly without getting distracted are going to grow faster and work less than anyone else.

So the real question isn’t:

"Should I use AI in my business?"

It’s:

"Am I ready to start using it like a business owner?"

If you are, then we’d love to help you do that inside the Lab.

👉 Start your $1 trial of the Marketing Lab

Let’s make marketing simpler, faster, and more effective.