About — Building Income On Demand
About Building Income On Demand

We built the
system.
You use it.

We're two marketers from Canada who got tired of watching talented service professionals struggle to get clients — and decided to build the solution themselves.

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Clients Helped
$0M+
Revenue Generated
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Yrs Combined Experience
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Successful Projects
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Industries Served
Our Story

Built from the
trenches.

Building Income On Demand didn't start in a boardroom. It started with two marketers — Alex and Daniil — who each built independent agencies from scratch in Montreal and Ottawa, investing heavily into the best courses, masterminds, and coaching programs in the world.

Between them they worked across more than 43 industries, failed fast, learned faster, and developed repeatable systems that consistently generated clients for service-based businesses. Then they combined forces and launched BID — so other business owners wouldn't have to go through the same expensive trial and error.

Today BID is a full training ecosystem headquartered in Brossard, Quebec, with programs, a podcast, a live networking community, and hundreds of students across North America.

Founded in Brossard, QC
Serving North America
100% service-business focused

There's no B2B and B2C anymore. There is H2H — Human to Human. That's what drives us. Helping real people promote, grow and build their business.

Alex Thoric, Co-Founder

Before clients were running after me I had to chase after them every day. After we implemented the F.I.R.E. strategy everything changed — and that's what I teach now.

Daniil Kulayev, Co-Founder
Meet the team

The people behind your growth.

Two seasoned marketers. Two agencies. One shared mission — helping service businesses generate clients on demand.

Alex Thoric
Alex Thoric
Co-Founder & Marketing Strategist
EntrepreneurMarketerAthletePodcast Host
Bio
Expertise
Facts
Press

Alex is the Founder of Thor Marketing Inc. (thormarketing.ca) and Co-Founder of Building Income On Demand. He currently owns 3 businesses and has personally served 100+ clients through his agency work over 6+ years in digital marketing.

He started in network marketing, pivoted fully to digital, and bootstrapped by turning free services into a lead machine. One of his most famous personal stories: he once lost a $30,000,000 deal by getting defensive in a meeting — spending 3 days feeling sorry for himself before turning that lesson into a core part of how he coaches others today.

Alex also co-founded Canadian Entrepreneurs (canadianentrepreneurs.ca) and hosts the Systems & Profits Podcast and his earlier Marketing Hooks Podcast (39+ episodes). He attended international marketing events worldwide — Vegas real estate summits, the Colosseum in Rome — always hunting the next edge. Studied at Vanier College.

Facebook & Instagram paid advertising at scale
Instagram Carousel Ads — 5x ROI, $100K in high-ticket clients
Marketing automation & systems building
Sales funnels, chatbots & email marketing
SPA, Gym & Restaurant client acquisition
Coaches, Consultants & Real Estate marketing
Content marketing & video marketing strategy
3 secret weapons: Credibility, Content & Consistency
Helped a local gym survive and grow during COVID-19
🥋
Martial Arts
2nd Dan Black Belt in Taekwondo — 14 years, former school owner
🎙️
Podcasts
Systems & Profits + Marketing Hooks Podcast (39+ episodes on Audible)
🏢
Businesses
Owns 3 businesses · 100+ clients served · 6+ years in marketing
💔
Biggest Lesson
Lost a $30M deal by getting defensive — turned it into a coaching cornerstone
😄
Philosophy
"Return on Fun" — one of his top business metrics. Stop pitching, start listening.
🎤
Speaker
Expert Corner at The Busy Brunch · eSAX Ottawa (Nov 2025) · Afro Connect panel with RISE Mortgages
Daniil Kulayev
Daniil Kulayev
Co-Founder & Business Growth Coach
CEOCoachCreative MarketerMultilingual
Bio
Expertise
Facts
Press

Daniil is the CEO & Founder of Fired Up Enterprises Inc. (firedupenterprises.ca) — a Montreal-based agency founded in 2016. Its core specialty: helping insurance brokers and real estate brokers go from $0 to $10,000/month in clients in less than 90 days. He also co-founded Canadian Entrepreneurs with Alex and is President of Fired Up Enterprises.

He built the entire agency from zero budget: "We launched Fired Up Academy with zero budget, and now we educate and share our experience with many people online and offline." Since 2016 his team has delivered 166+ projects across 43 industries, built 67+ retainer clients, written 12 ebooks, and earned 7 certifications from DigitalMarketer Academy.

Daniil created the F.I.R.E. Strategy — a lead-generation framework used by hundreds of service businesses — and turned it into a published course on firedupenterprises.ca. He has run workshops in English and Russian, trained under Alex Schlinsky, Dan Henry, and DigitalMarketer, and built a full in-house team at Fired Up to serve clients end-to-end.

F.I.R.E. Strategy — insurance & real estate broker leads
$0–$10K/month in clients in under 90 days system
500-email list building without paid ads (grew client base 31%)
30-day client flow acceleration workshop
Video production, graphic design & website funnels
Social media management & online advertising
Business systems, follow-up automation & CRM
Multilingual English & Russian workshops
🔥
F.I.R.E. Strategy
Creator — used by hundreds of insurance & real estate brokers
🏢
Agency Team
CEO + COO Andrey A. + Designer Yulia T. + Ads Jonathan N. + Videographer Viktoria L.
🎓
Certifications
7 certifications from DigitalMarketer Academy + Alex Schlinsky + Dan Henry
📖
Courses
Insurance Broker Leads ($1,947), 30-Day Client Flow ($97), 500 Email List ($97)
🚀
Origin Story
Built from zero budget — "We launched Fired Up Academy with no money"
📍
HQ
3700 St-Patrick St #216, Montreal, QC H4E 1A1 · Canada
Their agencies

Two agencies.
One ecosystem.

Before BID existed, Alex and Daniil each built thriving agencies. The systems they developed there became the foundation of everything taught at Building Income On Demand.

Alex Thoric
thormarketing.ca
Alex's full-service digital marketing agency helping small and medium-sized businesses grow through Facebook, Instagram and YouTube. Known for the philosophy: "There's no B2B or B2C — only H2H (Human to Human)."
Facebook AdsSales Funnels Social MediaChatbots Email MarketingLead Generation
Daniil Kulayev
firedupenterprises.ca · Founded 2016 · Montreal
Daniil's agency with a unique approach combining professional done-for-you services with client education. Built the proprietary F.I.R.E. strategy and has delivered 166+ successful projects across 43 industries.
F.I.R.E. StrategyVideo Production Graphic DesignSEO Website DesignSocial Media Mgmt
Both Founders
canadianentrepreneurs.ca
A growing networking community co-founded by Alex and Daniil, hosting entrepreneur events across Canada — Montreal, Ottawa and beyond. Built to connect, inspire and grow Canadian business owners.
Live EventsNetworking MontrealOttawa CommunityCross-Canada
Why We Exist

One mission.
Relentlessly
pursued.

Most service professionals are incredibly good at what they do — but nobody ever taught them how to market themselves. They rely on referrals that dry up, cold calls nobody answers, and word of mouth that's impossible to scale.

Alex and Daniil both lived through this themselves. They lost deals, chased clients, and wasted money on strategies that didn't work — before finally cracking the code. BID exists so you don't have to do the same.

Our Mission
To help entrepreneurs and business owners hustle less and earn more.
01
Absolute Focus
02
Done Better Than Perfect
03
Family First
04
Hustle Less, Earn More
05
1% Better Every Day
06
Get Disciplined
07
Reputation Is Key
Who We Work With

Industries we've mastered.

Between Alex and Daniil, they've worked hands-on in over 43 service industries combined — and developed proven, repeatable systems in every single one.

🛡️Insurance
🏦Mortgage
🏡Real Estate
💆SPA & Wellness
🏋️Gyms & Fitness
🍽️Restaurants
🏗️Construction
🔨Renovation
🌿Landscaping
🧹Cleaning Services
🎯Coaches & Consultants
📣Marketing Agencies

Our journey.

The Beginning
Both founders start in network marketing
Alex and Daniil each independently enter the entrepreneurial world through network marketing — learning to sell, communicate value, and build a following from zero.
2016
Daniil launches Fired Up Enterprises in Montreal
Daniil founds Fired Up Enterprises Inc., developing the proprietary F.I.R.E. strategy and building a team that works across 43 industries. Within years: 67+ active clients, 166+ completed projects, 12 ebooks published.
Agency Era
Alex launches Thor Marketing, serves gyms, spas & restaurants through COVID
Alex builds Thor Marketing in Ottawa/Montreal, helping local gyms survive and thrive during COVID-19, generating consistent clients for spas, restaurants and real estate agents through Facebook and Instagram ads.
Education
Both invest heavily in world-class marketing training
Combined $100K+ invested into programs by Alex Schlinsky, Dan Henry, DigitalMarketer, and elite international masterminds. They extract what works and discard what doesn't — building the BID curriculum.
BID Is Born
Building Income On Demand is co-founded
Alex and Daniil also co-found Canadian Entrepreneurs (a cross-Canada networking community) and launch Building Income On Demand — a training company with one clear mission: help service business owners hustle less and earn more.
Media & Growth
Featured on 6+ podcasts, panels & media outlets
Alex is featured across major podcasts — Digital Trailblazer (Ep. 109, 5x ROI Carousel Ads), Credit Banc Small Business Spotlight, The Business Chop, The Money Multiplier, and That Will Nevr Work. He also launches the Expert Corner at The Busy Brunch, sponsors the Afro Connect panel through RISE Mortgages, and participates in eSAX Ottawa — one of Canada's top entrepreneur networking events.
Today
500+ clients, $2M+ generated, growing across North America
BID operates a full ecosystem — the Marketing Lab, 30 Day Challenge, Art of Facebook Ads course, 9-Step Roadmap, Quick Launch, Bootcamp recordings, and more. Over 500 service professionals have transformed their businesses using the BID system.
Real results, real people

What clients say.

Across 43+ industries, here's what service business owners say about working with Alex and Daniil.

"

After just one month using their system, I found over 79 clients and the number has continued to grow month after month.

WR
William Romero
Financial Advisor
"

They have helped my business grow to 6 figures. They are the best at what they do and their service is top notch. I highly recommend these guys for all your marketing needs.

LK
Louka Kurcer
Owner, Kettlebell Club (Montreal)
"

Before, clients were running after me — I had no rentability. Today clients are running after me, I have more visibility, more calls and most importantly more profits.

GC
Ghenadie Cristel
Insurance Broker
"

Alex and the whole team helped my business tremendously — providing me with the tools and expertise to build an online audience and increase sales. They push me to create more engaging content.

VB
Valerie Bachir
Restaurant Owner
"

What got our attention was how quick and efficient these guys are. In business you have to make solid decisions fast. Daniil, we thank you for being so sharp and getting straight to the point.

AP
Andrey Platonov
Specialized Contractor
"

My team has such visibility now that keeps us busy having great results. By seeing us everywhere on social media, clients can get professional advice they need. We are very satisfied.

EB
Erico Ballester
Real Estate Broker
"

It was my first experience — I wanted a promo video for my business. Every single expectation was not just met but went beyond. Very professional and effective team. Trust the professionals!

NL
Nikita Litvinenko
Fitness Coach
"

A huge amount of technology promotion today strides faster than ever. In the hands of these guys there are effective tools that lead customers to you. Ignoring these techniques is an unacceptable mistake.

DF
Dima Feen
Business Platform Owner
"

I want you to know how much I appreciate the excellent service of Daniil Kulayev! Your attention to detail, great communication skills and ready smile made the experience even better than I expected.

NB
Natalia Bagrin
Hairdresser & Salon Owner
How they think

The beliefs that
drive everything.

Marketing is oxygen

"Marketing is the oxygen of your business. There's no business without sales and there are no sales without marketing."

— Alex Thoric
Human to Human

"There's no B2B and B2C anymore. There is H2H — Human to Human. That's what drives us."

— Alex Thoric, Thor Marketing
Return on Fun

"In business and in life it's important to have fun. Find small ways to fit in more fun. What's your return on fun? This is one of my top metrics."

— Alex Thoric
Stop pitching, start listening

"I go to a lot of networking events and one thing never fails: people come in with their pitch. The ones who win are the ones who show up and listen first."

— Alex Thoric
The F.I.R.E. way

"Find your ideal customer. Know their goals, challenges, and pain points. Find where they spend their time. Then show up there with exactly what they need."

— Daniil Kulayev, F.I.R.E. Strategy
Hustle less, earn more

"We teach business owners how to work with a system, not against a clock. When you build the right marketing machine, clients come to you — not the other way around."

— Building Income On Demand
Zero budget, infinite ambition

"We launched Fired Up Academy with zero budget — now we educate and share our experience with many people online and offline. You don't need money to start. You need a system."

— Daniil Kulayev
Strangers become partners

"Over the last year, we watched something powerful happen. Strangers shook hands for the first time... and walked away as business partners. That's what community does."

— Daniil Kulayev, Canadian Entrepreneurs
Ready to grow?

Let's build
this together.

Book a free 30-minute strategy call with Alex or Daniil directly — no sales rep, no pitch, no pressure. We'll look at your business, find what's holding you back, and map out a clear path to consistent clients.

No credit card · 100% free · Talk directly with the founders