Louka Kurcer is the owner of Kettlebell Club, a fitness center dedicated to kettlebell training. Louka faced challenges in improving conversion rates and lacked a clear marketing automation process. After partnering with Building Income On Demand, Kettlebell Club saw significant improvements in lead generation and sales, transforming their marketing strategy and overall business performance.
Before working with BID, Louka relied on traditional marketing methods which were not yielding the desired results. His main goal was to create an efficient, automated system that could attract, engage, and convert leads into paying customers while he focused on delivering exceptional training programs.
These were the expectations that the client had from Building Income On Demand and from our 6 weeks marketing bootcamp:
Louka needed a strategy to effectively convert potential leads into customers, enhancing the overall success of his marketing efforts.
Automating the marketing process was crucial for saving time and ensuring consistent engagement with leads and customers.
Utilizing Facebook advertising to reach a broader audience and drive traffic to the Kettlebell Club.
Initially, Kettlebell Club lacked a clear marketing automation process and faced challenges in converting leads. Additionally, creating an effective advertising strategy that would reach the right audience and drive significant engagement was essential.
1) No Clear Marketing Automation: The need to develop and implement a systematic approach to automate marketing tasks.
2) Low Conversion Rates: Improving the percentage of leads that convert into paying customers.
3) Effective Advertising: Ensuring that the advertising campaigns reached and resonated with the target audience.
Building Income On Demand implemented a comprehensive strategy to address these challenges, incorporating Facebook advertising, an application funnel, and BID marketing system.
Facebook Advertising: We launched targeted Facebook ad campaigns to reach a wider audience and attract potential leads.
Application Funnel: Created a streamlined funnel to guide potential leads through the application process, making it easier for them to sign up and engage with the Kettlebell Club.
BID Marketing Automation: Implemented a marketing automation system to manage and nurture leads, ensuring consistent and personalized communication.
The results of our marketing campaigns for Kettlebell Club were outstanding, demonstrating the effectiveness of our strategies and the impact on Louka’s business.
- New Leads Generated: 320
- Closed Leads (Cold Market): 63
- Total Sales: $31,500 on the front end and monthly subscription revenue on the backend.
- Reach: 119,076 people
- Ad Spend: $7,000
- Return on Ad Spend (ROAS): 4.5X
- Follow-Up Opportunity: 257 leads who didn’t buy right away.
"I have been working with Alex Thoric and their team for 1 year, and they have helped my business grow to 6 figures. They are the best at what they do, and their service is top-notch! I highly recommend this company for all your marketing needs."
ROI Progress
Our marketing strategies not only generated substantial immediate sales but also set the foundation for continued growth through monthly subscriptions and follow-up opportunities with potential leads.
This success story highlights the powerful impact of a well-executed marketing strategy and the tangible results that can be achieved. If you're looking to improve your business’s marketing efforts and see significant growth, we can help.
Let’s discuss how our strategies can work for your business. Click the link below to book a "double your revenue" strategy call with our team.
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Quebec, Canada
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