KATHERINE
CABRERA
Katherine Cabrera is a REALTOR® based in Ottawa, Ontario — a fast-moving market with fierce competition between agents. Personable, driven, and deeply committed to her clients, Katherine had everything it takes to succeed in real estate.
But like most agents, her business ran on word-of-mouth and hustle. The phone would ring some months and go quiet others. An entire year had passed, and the income still wasn't reflecting the effort she was putting in.
She had no system for generating her own leads. No paid campaigns, no automated follow-up, no funnel bringing in buyers and renters while she slept. Just her reputation and her network — which, on its own, had a ceiling.
Then she decided to change the game entirely. "I had more in Q1 alone than I made the whole year before." That shift didn't happen by accident.
Referral-Dependent Pipeline
Every deal depended on someone knowing Katherine personally — no system to attract cold buyers or renters independently.
Entire Year Below Potential
A full year's GCI wasn't where it should have been. The issue wasn't skill — it was the absence of a consistent lead generation engine.
Untapped Ottawa Market
Hundreds of buyers and renters were searching in Ottawa every month — without ads, Katherine was invisible to all of them.
Most real estate agents focus on one audience: buyers. We saw a bigger opportunity. Katherine's market had two distinct, high-intent audiences — people actively looking to buy a home, and people searching for a rental. We built a campaign for each.
The buyer campaign targeted Ottawa residents in the $500K–$700K range. The rental campaign went after Ottawa renters 18+ looking for available units — an audience most agents completely ignore.
Running both simultaneously built a dual-stream pipeline creating closings from multiple directions — the deal mix (5 rentals, 2 sales) that made Q1 Katherine's best quarter ever.
Ottawa Buyers
Targeting homebuyers in the $500K–$700K range. 2 sales closed in Q1 2026.
Ottawa Renters
Targeting renters 18+ searching for available units. 5 rentals closed in Q1.
The engine behind Katherine's results is a targeted Meta advertising system running continuously — identifying buyers and renters in Ottawa and delivering them directly to her pipeline as pre-qualified leads.
These aren't passive impressions. Every lead captured through the Facebook form includes a name, phone number, and email — ready to call, text, or enter into a follow-up sequence.
The campaigns have generated 243 leads from cold audiences who had never heard of Katherine before seeing her ad. In Ottawa's competitive real estate market, the agent with the best lead flow wins.
total leads generated from Facebook campaigns — 117 buyers and 126 renters — all from cold audiences who had never interacted with Katherine before.
More in Q1 Alone
Than All of Last Year
Katherine closed 5 rentals and 2 sales in Q1 2026 — generating $41,000 in GCI in just 90 days, surpassing everything she had earned in the entire previous year. Q2 is already on pace to more than double that.
Q1 2026
Build a System
Before You Chase Sales
In the beginning, I was running everywhere — networking events, client meetings, social media, open houses. I was busy, but busy does not always mean productive.
Real estate is not just about closing deals. It is about building a business that can sustain you long term.