Graciela
de la Brena
Graciela de la Brena is the founder and owner of Clinique Beauté Grace, a premier beauty clinic specializing in aesthetic services — from skin treatments to advanced cosmetic procedures. She built her clinic on expertise and results, earning the trust of clients through word of mouth.
But despite the quality of her work, her business had a critical gap. She struggled to generate consistent leads and convert them into paying clients at scale. She relied on sporadic promotions that produced inconsistent results month to month.
There was no system. No automated follow-up. No targeted ad strategy. No way to predictably fill her calendar with new clients — no matter how good the services were.
She needed a tailored approach to attract and retain customers, ultimately driving revenue growth. That's when she partnered with Building Income On Demand.
No Marketing Automation
No system to nurture leads, send follow-ups, or maintain consistent communication — leads simply fell through the cracks.
Low Lead Conversion Rates
Getting interested prospects to become paying clients was the bottleneck. Conversion was unpredictable and largely manual.
Ineffective Advertising
Without a targeted ad strategy, promotions reached the wrong audience and failed to drive meaningful foot traffic or bookings.
Before running a single ad, we conducted an in-depth analysis of Clinique Beauté Grace — understanding their services, ideal client profile, competitive landscape, and what would make a cold stranger choose this clinic over anyone else.
The strategy centered on three pillars: improve lead generation, implement marketing automation, and develop targeted advertising campaigns that resonated with the right audience.
We mapped out the complete customer journey — from first impression on social media to booking confirmation — and identified every friction point that was costing Graciela potential clients.
successful lead-generating campaigns launched from March to October — each one refined based on real data from the previous campaign.
Improve Lead Generation
Build systems to attract and capture the interest of potential clients effectively across all digital touchpoints.
Implement Marketing Automation
Automate lead nurturing to maintain consistent engagement and follow-up — so no lead was left behind.
Develop Targeted Ad Campaigns
Utilize Facebook and Instagram ads to reach a broader, qualified audience and drive real traffic to the clinic.
The biggest leak in Graciela's business was follow-up. Leads would come in, but without an automated system, they'd go cold before she could respond to every inquiry manually.
We implemented chatbot automation to manage customer interactions 24/7 — collecting information, qualifying prospects, and initiating follow-up sequences the moment someone expressed interest.
We also built out personalized email lists for future promotions, ensuring the clinic maintained ongoing engagement with every potential and existing client. Each touchpoint was designed to move leads closer to booking.
The result: no lead left uncontacted. Every inquiry received an immediate, professional response — at any hour of the day.
Chatbot Lead Collection
Automated conversations captured contact info and intent 24/7 — no manual work required.
Email Marketing Sequences
Built and maintained personalized email lists for promotions and long-term client retention.
Signups & Sales Funnels
Positioned Graciela as an industry leader and demonstrated how her services stood apart from competition.
Offers & Promotions
Created compelling offers to drive bookings and keep existing clients engaged with new services.
We launched Facebook and Instagram campaigns designed to reach potential clients in Graciela's target area — women interested in aesthetic services, skincare, and beauty treatments. We tested multiple campaign types, offers, and creatives to find what converted best.
The data speaks for itself: with an average lead cost of just $4.18 CAD and a 30% conversion rate — one in every three leads became a paying client — the campaigns delivered extraordinary returns.
Focused on attracting & capturing new potential clients effectively.
Drove interest around a limited-time bundled service offer.
Promoted a specific high-demand treatment to drive direct bookings.
Results are one thing. But hearing Graciela describe the transformation in her own words tells the full story.
In just 7 months of working together, her clinic went from inconsistent promotions and unpredictable revenue to a fully automated lead generation machine — one that filled her calendar with qualified clients month after month.
Her business crossed the 6-figure milestone. Not because the services changed — they were always excellent. Because the system finally matched the quality of her work.
6-figure business achieved — Graciela's clinic grew beyond 6 figures thanks to a systematic, data-driven approach to lead generation and conversion.
1,133% Return
on Ad Spend
Graciela invested $1,255 CAD in ads across 11 campaigns and generated $15,480 CAD in new revenue — with a 30% conversion rate that turned 1 in 3 leads into a paying client. An extraordinary result in any industry, especially beauty and aesthetics.
Beyond leads and revenue, the campaigns built a lasting audience. Clinique Beauté Grace grew from 250 Facebook followers in March to 584 by October — a 234% increase in 7 months.
That audience represents long-term marketing equity — real people who have raised their hand and said they care about what Graciela offers.
Click any campaign to see the exact numbers — leads, investment, cost per lead, and conversion estimate.
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