Clinique Beauté Grace is a premier beauty clinic specializing in a range of aesthetic services. Before partnering with Building Income On Demand, the clinic struggled with generating consistent leads and converting those leads into paying clients. They needed a tailored approach to attract and retain customers, ultimately driving revenue growth.
Before working with Building Income On Demand, the clinic had no clear strategy for lead generation and often relied on sporadic promotions with inconsistent results. Their main goal was to develop a systematic approach to attract potential clients and convert them into loyal customers, all while maintaining a strong brand presence online.
These were the expectations that Graciela had from Building Income On Demand and from our 6 weeks marketing bootcamp:
The clinic needed a strategy to attract and capture the interest of potential clients effectively.
Automating the lead nurturing process was essential for maintaining consistent engagement and follow-up with leads.
Utilizing social media ads and promotions to reach a broader audience and drive traffic to the clinic.
Clinique Beauté Grace faced several challenges, including establishing a clear marketing automation process and creating effective advertising strategies that resonated with their target audience.
1) No Clear Marketing Automation: We needed to develop a systematic approach to automate marketing tasks and ensure consistent communication with leads.
2) Low Lead Conversion Rates: Improving the conversion rate from leads to paying clients was crucial.
3) Effective Advertising: Ensuring that the advertising campaigns reached and engaged with the right audience.
Building Income On Demand implemented a comprehensive strategy for Clinique Beauté Grace, focusing on lead generation, branding, and automated marketing processes.
In-Depth Analysis. We conducted an in-depth analysis of Clinique Beauté Grace to understand their needs and tailor strategies that best suited their goals.
Targeted Advertising. Launched Facebook and Instagram ad campaigns to attract potential leads and drive engagement.
Marketing Automation with Chatbots. Utilized chatbots to manage customer interactions, collect information, and automate follow-up processes.
Email Marketing. Built and leveraged personalized email lists for future promotions, ensuring ongoing engagement with potential clients.
Signups and Sales Funnels. Educated the audience, positioned the clinic as an industry leader, and demonstrated how their services stood out from the competition.
Offers and Promotions. Created compelling offers and promotions to encourage potential clients to take action and connect with the clinic.
The results of our lead generation campaigns for Clinique Beauté Grace were impressive, showcasing the effectiveness of our tailored strategies.
- Total Campaigns: 11 successful lead-generating campaigns from March to October 2019.
- Total Investment: $1,255 CAD on social media campaigns.
- Total Leads: 344 total leads acquired, with 103 paying for at least one service.
Conversion and ROI:
- Conversion Rate: 30% (approximately one out of every three leads).
- Revenue: $15,480 CAD from the converted leads.
- Return on Investment (ROI): 1,133%.
Breaking it down:
- Lead Cost Range: $2.46 CAD - $7.08 CAD.
- Average Lead Cost: $4.18 CAD.
- Average Conversion Cost: $12.18 CAD per conversion.
"I have been working with Alex Thoric and their team for 1 year, and they have helped my business grow to 6 figures. They are the best at what they do, and their service is top-notch! I highly recommend this company for all your marketing needs."
March 2019: 250 Facebook followers (starting point).
Lead Funnel Campaign:
- Total Invested: $250.00 CAD
- Total Leads: 94
- Cost Per Lead: $2.66
Special Package Offer:
- Total Invested: $67.07 CAD
- Total Leads: 20
- Cost Per Lead: $3.35
Microdermabrasion Promotion:
- Total Invested: $102.33 CAD
- Total Leads: 37
- Cost Per Lead: $2.77
October 2019: 584 Facebook followers (234% increase).
This success story illustrates the power of a well-executed lead generation strategy and the tangible results that can be achieved. If you're looking to enhance your business’s lead generation efforts and see significant growth, we can help.
Let’s discuss how our strategies can work for your business. Click the link below to book a "double your revenue" strategy call with our team.
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